01
Audience + problem
Who must care, what they are trying to change, and which tension is strong enough to move them.
▍ Paid strategy engagement
Buy the plan before
you buy the media.
A fixed-scope advertising and launch strategy that connects audience, offer, story, channels, creative territories, landing experience, measurement, and the first testing sequence.
▍ The deliverable
One coherent decision system.
A campaign plan should make the next decisions easier. It should not become another deck that describes the market and leaves your team to invent the actual campaign.
02
Offer + message
The value proposition, proof hierarchy, objections, and the few messages worth carrying into market.
03
Channel roles
Where discovery, consideration, conversion, and follow-up should happen — and what each channel is not for.
04
Creative territories
Several durable concepts with hooks, story angles, and format guidance rather than a bag of disconnected ads.
05
Journey + landing
The path from first contact through the page, action, response, and next useful step.
06
Measurement + tests
A practical sequence of hypotheses, signals, decision thresholds, and first tests tied to business reality.
Built for
A real decision in front of you.
- A product or offer that needs a legible launch story.
- A campaign that has activity but no shared architecture.
- A brand crossing into a new audience, channel, or category.
- A team that needs a plan its internal or external partners can execute.
Not disguised as
A forever retainer.
Strategy and handoff are the product. Media buying or production can be scoped separately when it serves the plan. The scope, source material, decisions, and supporting evidence stay attached through ChorOS so the handoff is useful instead of mysterious.
Final timing and price depend on the number of offers, audiences, markets, and channels in scope. Those boundaries are agreed before the work begins.
The first conversation
Bring the offer, the audience, and the uncomfortable question.
We will determine whether this plan is the right-sized engagement before asking you to buy one.
Request scope + pricing