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Muse Nexus.
Project

▍ Work

Work by Mark Matthews
and collaborators.

Selected projects created before Muse Nexus. Mark’s role is shown with original collaborators where documented.

Projection-mapped jellyfish drifting through an immersive blue environment.
01Experience design

Immersive Jellyfish

An aquarium exhibit that puts the visitor inside the tank.

Mark's creative vision became a three-projector, three-quarter-circle jellyfish environment. SilverShark Media led design and installation, Keystone Pictures brought projection expertise, and Cesere Brothers Photography supported the work. The projected jellyfish footage is real.

Mark Matthews: Creative vision · SilverShark Media: Design and installation · Keystone Pictures: Projection · Cesere Brothers Photography: Support

Public installation · Real jellyfish footage

Read case study Collaborator attribution
A giant playful puppy in the surreal Mike's Hard Lemonade VR world.
02VR brand world

Mike's Hard Lemonade

A bright-side brand promise turned into a world you could enter.

From Mark D. Matthews' personal project archive: a surreal low-poly adventure with mischievous fruit, a giant puppy, and an underwater dolphin tickle fight, developed as an experiential brand world.

Mark Matthews: Ideation lead and experience writer (personal portfolio credit)

Founder portfolio record · Archive credit

Read case study Mark's founder archive
A guest at the DiGiorno interactive activation.
04Interactive activation

DiGiorno

Facial recognition brought play to a pizza tasting.

Mark led ideation and experience design for a DiGiorno facial-recognition pizza activation.

Mark Matthews: Ideation lead and experience designer (personal portfolio credit)

Founder portfolio credit · Project reel

Read case study Founder archive credit

▍ Backstory reel

Direction, writing, motion, and story craft from Mark’s earlier work.

Films and campaigns from Mark’s portfolio, with his credited role beside each piece.

Explore more of Mark's work in his portfolio archive. Each film links to its original reel.

Still from the Galatea For All Occasions campaign film.

For All Occasions

Mark Matthews · Director · Writer · Producer

Still from the WeWork Power of We brand film.

Power of We

Mark Matthews · Director · Producer

Still from The Final Drop animated advocacy film.

The Final Drop

Mark Matthews · Writer · Co-director

Still from The ShopInde Promise animated explainer.

The ShopIndē Promise

Mark Matthews · Writer · Voiceover · Animation

▍ Selected writing

What technology can add to a physical space.

Retail Customer Experience

The Rise of Technology in Experiential Retail

Article by Mark D. Matthews

Mark explores how AR, VR, projection, wayfinding, and interactive technology can make physical retail more useful and memorable.

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