Related next step
Turn the story into campaign architecture.
The paid Campaign Architecture Plan connects audience, offer, story, channels, creative territories, landing experience, measurement, and the first tests.
Explore the plan▍ Case study · Interactive activation
DiGiorno
Twenty hidden cameras turned a tasting event into an analytical story.
▍ What was made
The project record.
As tech director, Mark placed 20 hidden GoPros, ingested and edited the footage for fidelity, and ran it through AI for facial-data analysis.
- Format
- Interactive activation
- Credit
- Tech director
- Published proof
- 20 hidden GoPros · Facial-data analysis
▍ Evidence boundary
What this page does — and does not — claim.
Mark's public portfolio lists his tech-director credit and the 20-GoPro, ingest/editing, and facial-data scope; the separate Vimeo link is the project reel. No campaign-performance outcome is claimed.
Next case record
Immersive Jellyfish
An aquarium exhibit that puts the visitor inside the tank.
Read the next case