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▍ Founder archive case record · VR brand world

Mike's Hard Lemonade

A bright-side brand promise turned into a world you could enter.

Created before Muse Nexus · Mark Matthews: Ideation lead and experience writer (personal portfolio credit)

A giant playful puppy in the surreal Mike's Hard Lemonade VR world.

▍ What was made

The project record.

From Mark D. Matthews' personal project archive: a surreal low-poly adventure with mischievous fruit, a giant puppy, and an underwater dolphin tickle fight, developed as an experiential brand world.

Format
VR brand world
Credit
Mark Matthews: Ideation lead and experience writer (personal portfolio credit)
Published proof
Founder portfolio record · Archive credit

▍ Credits and sources

Where the credits come from.

This project and Mark's role are credited in his personal portfolio archive.

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