Related next step
Turn the story into campaign architecture.
The paid Campaign Architecture Plan connects audience, offer, story, channels, creative territories, landing experience, measurement, and the first tests.
Explore the plan▍ Founder archive case record · VR brand world
Mike's Hard Lemonade
A bright-side brand promise turned into a world you could enter.
▍ What was made
The project record.
From Mark D. Matthews' personal project archive: a surreal low-poly adventure with mischievous fruit, a giant puppy, and an underwater dolphin tickle fight, developed as an experiential brand world.
- Format
- VR brand world
- Credit
- Mark archive credit: Ideation lead · Experience writer
- Published proof
- Founder portfolio record · Archive credit
▍ Evidence boundary
What this page does — and does not — claim.
This record is sourced to Mark D. Matthews' own portfolio. We did not find independent public attribution, so it makes no agency, year, award, performance, account-win, or sole-authorship claim.
Next case record
MELE — The Hawaiian Music Experience
A new kind of evening inside a 360-degree sphere.
Read the next case